Keynote Speakers

Prof. Tozaki Hajime, Waseda University, Japan

Born in 1963. Professor, Tokyo Metropolitan University. Graduated from the Faculty of Economics, Kyoto University. In the same year, I joined Japan Airlines. I have experienced airport operations, sales operations, economics training etc. At the end of 1994, leaving the company to concentrate on research. After worked at Teikyo University, Meiji University, Waseda University etc, I started my current position in 2017. Doctor of economics. Specialty is transportation policy, tourism policy.

Speech Title: Issues of Japan aiming for a tourism powerhouse
Abstract: Olympic games will be held in Tokyo in 2020. With that as a big chance, Japan is trying to introduce various regulatory reforms and new policies. The Japanese government has also set some concrete goals for inbound travelers, but in reality it is difficult to realize. In this talk I would like to discuss what Japan is seeking for tourism policy and what is wrong with such initiatives.


Prof. Luiz Moutinho, University of Suffolk, England

Professor Luiz Moutinho (BA, MA, PhD, FCIM) is Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, University of Suffolk, Ipswich, England, Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Suva, Fiji, and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 Luiz Moutinho received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FYR of Macedonia.

He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 29 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus.

Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004.

Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and co-editor of the Innovative Marketing Journal. He has another 4 Associate Editorships as well as being in the Editorial Boards of another 47 international academic journals.

His areas of research interest encompass bio-marketing, neuroscience in marketing, EmoWear - a wearable tech device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, futures research, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour. Currently, he is Program Designer and Faculty Member at Neuroscience Ltd. (Neuroscience - Academic and Business Solutions).

He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, memetic algorithms and fuzzy logic.

Professor Moutinho has over 150 articles published in refereed academic journals, 32 books and more than 10,800 academic citations, a h-index of 49 and an i10-index of 156 (by the end of 2017).

Speech Ttitle: THE PERSISTENT RISE OF MACHINES ... from AI Avalanche, Heuristics Sensors, Transparent and Social Algorithms, Dynamic Memory Networks and the Conscious Computer … to Bio-Electronics and Robotics, Intelligent Pills, Tactile Internet and the Internet of Humans...
Abstract: This speech begins with brief listing the unstoppable technology trends that defines our world in 2018 and onward - the world in which we are more and more in virtual and augmented reality, in which the growth in the intelligence and capabilities of machines presents both a treat and opportunity. The talk highlights an incredible and challenging near future with the avalanche of AI - artificial intelligence and robotics are becoming the new normal! The future sense of social networks/media in the world with over trillion smart sensors, where everyone and everything are connected will also be explored, as well as the social implications of IoT, big data, M2M, AI... In continuation, many issues about big data are presented in more details, especially those relating to data marketplaces, bio-electronics – body data, open data and smart cities, their meaning for education, data humanizing... Towards the end, some ideas about the need and understanding of transformation from IoT to the Internet of Humans are presented.


Assoc. Prof. Jingzhi Guo, University of Macau, China

Dr. Jingzhi Guo is an associate professor of e-commerce technology at University of Macau, Macao. He received his PhD in Internet computing and e-commerce in 2005 at Griffith University, Australia, MSc in computation at University of Manchester Institute of Science and Technology, UK, and bachelor of economics at University of International Business and Economics, China. Prior to his PhD research, he had more than 12 years of working experiences in international trade, business management, production management, and software development in the positions of sales manager, marketing manager, managing director, software developer, and chief technology officer. His current research interests are focused on semantic integration, virtual world and e-commerce technology for e-business engineering and next generation e-commerce platform.

Speech Title: Virtual Commerce: A Future Form of E-Commerce in Virtual Worlds
Abstract: After 40 years of development in electronic commerce, the future of e-commerce is featuring immersive, social, narrative and persistent. Such changing features have characterized a new possible form of electronic commerce, which could be called as Virtual Commerce (V-Commerce). Virtual Commerce will live in a newly-developed virtual world, which is supported by the fast-growing technologies of mobile device, Internet of Things, peer-to-peer network, virtual reality, and artificial intelligence. In this talk, virtual commerce will be defined and how virtual commerce could possibly be developed will also be discussed.

Assoc. Prof. Seon-phil Sunny Jeong, BNU-HKBU United International College, China

Currently Dr. Seon-phil Sunny Jeong is associate professor in computer science and technology programme at BNU-HKBU United International College in Zhuhai China. He had served at Cheong-Ju e-learning and Digital Industry Foundation in Korea as a researcher before joining UIC He also has experience in e-business IS projects; ERP projects and SCM projects for various types of SME companies. His current academic interests include e-business technology, Computer ethics, IoT, and business intelligence. He received Ph.D degree in Management Information Systems(MIS) from Chungbuk National University(CBNU) in 2007. He is a member of Association of Information Systems (AIS).

Speech Title: A Case Study: A Smart City with an IoT Incoming Panel Monitoring System
Abstract: A smart city increases administrative efficiency and citizen’s welfare by using information and communication technologies. Recently, many cities have been conducting various types of smart city projects. This case study presents a hardware and software platform for a remote Incoming Panel Monitoring System. It is a system that quickly detects and monitors the main fault indications of the incoming panel in real time such as temperature rise (deterioration) of the power distribution equipment, waterlogging and physical intrusion. The system consists of following core functions; 1) Transmission of real-time IoT sensing data and cloud accumulation 2) Detection of abnormal signals and analysis of accumulated data 3) Real-time monitoring system using smart phone and integrated control system. Presently we have been accumulating data from the 13 incoming panel sites and will build up a smart maintain and pre-alert system based on the data.

Invited Speaker for ICIBE 2018


Dr. Yu-Chung Hsiao, NanFang College of Sun Yat-Sen University, China

Dr. Yu-Chung Hsiao earned his Ph. D. degree in Management Information Systems from National Central University, Taiwan. He is currently a lecturer of Electronic Commerce at NangFang College of Sun Yat-Sen University. He had served at CTBC Bank in Taiwan as a system engineer and had joined the online banking system developing team. He has been active in the area of system analysis and development for over 5 years. His experience includes development of online banking system and operating system in Taiwan. His current research involves study of e-Commerce, Social Network, Online User Behavior and Blockchain.

Speech Title: The Influence of Trust and Intensity of Use on The Sense of Subjective Well-Being Brought by Technology – A case study on Alipay
Abstract: Cashless payment such as by scanning of QR code is quickly becoming an integrated part of our life. Its omnipresence arouses a concern among people. As mobile payment gains greater popularity, its users carry less cash. People enjoy the convenience this brings, but also react differently when cash payment is rejected.

In view of this phenomenon, i.e. the reduced amount of cash users carry, and the direct consequence of it-the weakened ability of cash as a means in trading, this paper discusses the possibility that this type of payment method invokes a sense of wellness in modern people. Focusing on Alipay, this study analyzes if its cashless payment function indeed brings happiness to users. Intensity of use, usage motivation, and trust are adopted to analyze and investigate the subjective well-being of users of the cashless payment method of Alipay.

In this study, data path analysis is performed on the samples retrieved. The following conclusions are drawn: in the process of using Alipay, recognition as the usage motivation is positively related to the intensity of use, and vice versa; the intensity of use has a significant positive impact on trust; the trust on Alipay has a positive effect on users’ subjective well-being.